Apr 23, 2022
In 나눔터 (Kor)
Small note: this default setting can be overridden B2C Telemarketing List under the property settings, via the 'Reporting Identity' button. In the 'Identity for reporting' screen you can set how you want to identify users for your website within your Google B2C Telemarketing List Analytics 4 property. In my article about Google Analytics 4 from 2020, I still advised to disable Google Signals. The new advice is to enable this feature correctly. Important : the use B2C Telemarketing List of Google Signals requires permission from your visitors under the GDPR. Therefore, only use Google Signals in combination with the allow google signals function . Server-side tagging becomes the default Google B2C Telemarketing List pulled a new technology out of beta in September this year, called server-side tagging . This promising feature will help marketers offload GTM containers on the site. Some of B2C Telemarketing List the tags can be moved to the server. In addition, server-side tagging helps to become less dependent on third-party cookies. The current situation is as follows: various tags are placed via Google Tag B2C Telemarketing List Manager that measure data and send it to different providers. An example: you want to track the sending of a contact form in Universal Analytics, Google Analytics 4, Facebook Ads and LinkedIn ads. Without server-side tagging, this data has to be B2C Telemarketing List sent 4 times from the browser. Illustration of an example situation without server-side tagging With server-side tagging it is possible to track information once and forward it to an intermediate station: the server-side container. In the server-side container, the data is translated and B2C Telemarketing List forwarded to the various providers. You can deduplicate many tags on the front of your site with this. This reduces the load of Google Tag Manager on the speed of your website. In B2C Telemarketing List our example, with server-side tagging, we only need to send the conversion once from the browser. The server takes care of the rest.